Find new opportunities in growing, untapped markets

With changing demographics comes your chance to reach new clients in some of the country’s fastest-growing – and most underserved – market segments. Learn how you can connect with them authentically while helping them meet their financial goals.

Digital resources

Working with:

All

Women

Hispanic clients

Millennial & Gen Z clients

Black clients

Multilingual materials

Women have power and upside potential

As owners of growing proportions of personal wealth, women make or drive the majority of spending decisions in the U.S. Build bridges – and business – with key segments of this influential market.

Client flyer

Untapped market: Hispanic clients

Bridge the needs gap in this growing segment where relationships and trust are paramount.

Annuities/Life insurance guide

Why millennials & Gen Z are a strong play for growing your business

Contrary to what some believe, it’s never too early to think about life insurance. Access tools and learn why the millennial and Gen Z segment is a strong play for boosting your business.

Client flyer

Serve the unsung majority

As a financial professional, can you afford to overlook 75% of your market? Likely not. But that’s exactly the portion women and multicultural communities account for.

Life insurance guide Annuities guide

Help black clients plan, protect and prevail

In a market segment where family means everything, let this flyer help underscore how our products can help provide for loved ones.

Life insurance guide

Multilingual materials: Communicate cultural sensitivity and respect

Brochures in your clients’ native language(s) can enhance trust and nurture deeper client affinity toward the brand. Consider whether these materials are appropriate for some of your clients and prospects.

Life company overview – SP IUL overview – SP Virtus IUL III client guide – SP